Moshe

My wife, who was moaning this evening, was sitting next to the driver’s seat, stole her glance away from me and continued staring outside the window. A few potholes later, I realized that she was crying. The sight of her tears that moistened her face was more disturbing than the rainy dampness and the fungusy smell that had inhabited our car since the monsoon began. I stopped the car on the side and asked her

“Where do you want to go?”

She tried to reply, but her sobs kept her from it and I asked again “Do you want to go to your parents”. The last time I had offered such a suggestion was…Well never actually. “Do you want to go to your sister’s?” She still did not respond and continued wiping her inexorable tears. “Alright, do you want to go to the temple?” She pondered for two seconds, and responded with a slow sad sigh “Yes”.

After a noisy U-turn and a few signals later, we reached the ISKCON temple in Juhu. While the teary droplets had stopped pouring from her large eyes, it began raining just as we reached the temple. Hurriedly we submitted our footwear and ran inside the temple. The Bhajans and Hare Rama, Hare Krishna chants were audible till the entrance of the temple. Quickly we took our positions on the aisle and stood there mesmerized with the scene in front of us. The Hare Rama, Hare Krishna devotees, singing, dancing, clapping, chanting were lost in their own divine raasleela. A 12ft long shimmering chandelier hanging from the ceiling spotlighted their sweaty faces, ruffled hair and their soaked white garb. In a state of trance, the disciples danced on the marble floor with utmost vigour and uninhibited flair. Their eyes shut, lips chanting, hearts overwhelmed and their existence…became one with god. Curious devotees like me, kept switching their gaze from the embellished idols of Gods in front and heavenly celebration of the devotees on the side.

 Image

I thought we should now pay our respects to the Gods and moved ahead. Now I stood right in front of my God Rama and Sita starring straight into my eyes and asking me what I wanted in life. I stood there, continuously starring back and thinking hard, if I wanted anything else apart from being here in this moment, hands folded in front of my God. I continued to meditate on the idol in front of me, with eyes wide open, when the security personal requested we step behind in the waiting area. We moved behind the ropes where they allowed devotees to halt temporarily. Standing 15 minutes in front of God, lost in a different world where Hare Rama Hare Krishna music played in the background and all worldly sorrows and humane miseries seemed like a thing of past. My wife asked me if we could go behind the other layer of ropes and perhaps sit down on the black-and-white marble floor. I obliged and we sat next to 20 other devotees that had already occupied their seats to an awe inspiring scene.    

There were lot of regulars who had joined the ISKCON pandits in their jubilant parade. An old uncle, whose cheeks had grown redder than his red Tshirt, danced in awkward steps trying hard to follow the veterans. Not that the steps were difficult, but the uncle had never shaken a leg in his 50 years of existence. There were Aunties doing Gharba, kids just happily rotating around and a few teens doing phugadi. My wife sat quietly on the floor and was consoled by the divineness of the temple. The godly vibrations hugged her and comforted her like a mother to a sad child. The celebration around drowned out her moaning and she was at peace at last with herself after the troublesome morning.

 Image

This morning she had taken a dog, Moshe for a dog trek. Moshe belonged to her colleague’s friend. My wife who is an ardent dog lover decided to accompany the colleague for the trek and soon made friends with Moshe. Moshe was a well behaved and a darling Golden retriever. After sometime, Moshe began to palpitate heavily and they figured something was wrong with him. They immediately rushed him to a vet, who couldn’t do much and recommended the dog to be taken to the veterinary hospital. My wife had returned home in the afternoon and we were supposed to go back to the hospital to see Moshe in the evening. On the way, she received a call that -he had passed away.    

She beat her soul with guilt and sobbed till the time we reached the temple. The guilt no-doubt was still there, but the veneration for God made it bearable. During the final Arti, standing in front of Lord Krishna, I saw her stare straight into God’s eyes for minutes, till her pupils dilated and tears began to roll down, as she begged for forgiveness. She wiped her tears off and prayed one last time before we went out. Still grieving she prayed to all the Gods on the right side of the path, on our way to the exit. Inside the temple she had found some strength and was in a position to talk again about casual matters.

On our way out, we bought ‘Srimad Bhagvad Gita’, a book we wanted to buy for years from this temple’s library. I hadn’t met Moshe, but he truly must be a divine soul. For it was the first time that I and my wife had visited ISKCON temple together and bought our Gita. Moshe will be missed by his family but he shall also be remembered by ours, for the holy book will transcend through my generations yet to come and the Gita is dedicated to him. 

Image

Advertisements

The Shah returns to his Palace

 

Almost two months back our dear SRK, came out of his heavily guarded doors to talk to his people; the audience that adores him and the press that bemuses him. He kept his peace for a long time but when the situation demanded, he once again armoured himself with love and humility on the audacious path of film publicity. And he promoted himself, (the brand that he is become today) like nobody’s business. Once his boarded the train, he was everywhere on TV shows, reality shows, fiction shows singing, dancing, making merry. He did not leave any place unvisited – Radio channels, news papers, news channels, apparel stores, city Malls, youtube, twitter, facebook, Dubai, London, America and perhaps also to heaven to seek blessings from God himself. It was all too much and the only place where you didn’t think of him was in your own bathroom (i.e. if you do not read news papers while taking a dump) After all its all for a good cause; to promote a film, on which 1000’s of people have worked hard for a year and their careers depend on it.

But the lesser mortals like me keep wondering everyday that – how does a man become so affectionate and warm hearted? Maybe he’s just being superhuman. Eid Mubarak twitter.com/iamsrk

Image

No Art, just Advertising

Gone are days when you’d get up in the morning to cherish the ‘quote-of-the-day’ over a cuppa morning ‘chai’. In today’s newspaper there is no wisdom left and they do not report any news about those lost wise men. One such bunch of eccentric wise men used to work in the glamorous chic offices called the ‘Advertising agencies’. These folks were called the Creative department – long bearded baldy creative directors, pot-head visualizers and the alcoholic copy boyz. Somehow these talented men, worked hard nights to produce the ethereal and fresh ads for the morning paper. The colour ads stood out in the B&W newspapers not because of their obvious pale hue but because they were filled with words. Words that made sense, words that you could feel and words that made you think. The inspired thoughts helped you to go on with you life and face the world with a faint smile under your belly.

ImageImage

Advertising then, was an ‘art of selling’. And the creative teams were the self professed artists, living an enviable life. Other departments hated them, for they had to report on time, dress appropriately, attend meeting and prepare never-ending-presentations. But the creative team, sauntered way past the official time and entered directly into a discussion with smoke buddies over 20 cups of chai. The worst day for a client servicing guy was when the brand guy did not buy a particular creative campaign. The creative director would take his polished sword and slit the client into two exact halves with precision, well not literally but literary, for his words would casually and suavely suggest that the brand guy is a nincompoop and has no taste for art. His daft brain located in the corner of his left kneecap cannot fathom what the creative guy has envisioned for the brand.

ImageImage

It was fun to watch those fights, or let us say the advertising discussions in board rooms. Today nobody fights and nobody has to, every brand has a creative brain of its own and the creative team are now so educated with the corporate mumbo jumbo that they even copy-read the ‘balance sheets’ for the next quarter.

ImageImage

Today’s advertising is about price and functionality driven. That’s why you see the morning newspapers begins and end with sales ads with the lowest prices offered, combo offers, new added features and at times some celebrity showcasing the product and swearing on their endorsement fees about the functionality of those products. No funny one-liners, no catchphrases, and no prose and forget the poetry… It’s not about the reducing advertising budgets, because the media rates are continuously increasing and so has the number of ads that are placed in the newspapers. Like ATM’s, advertising agencies have mushroomed in every other street of the city. All of them competing to please the same client and woo the same customer, creating yet another banal piece of copy at super lightening speed. It’s raining offers, super discount packages, pick-up before anyone else does and 20 other versions of the same thing. The quality of ads no doubt has seen a sharp decline over the years. Is it in the quality of advertising or in the quality of consumers, who consume those ads? Its hard to say.

If you are not admiring, encouraging or creating art, why the hell do you exist? It is true that every brand needs an artist to sell its product because that crazy lunatic (agency creative person) is more ambitious about the idea of a ‘brand’ than the brand owner himself. Thus he envisions something bigger than just a mere product; an idea that resonates with its audience. It gives them hope, dreams, aspirations and encourages them to change, change their current lifestyle, their preferences and their outlook towards life. And somewhere in that change the product comes into the picture.

Advertising is a tough business of creating art; art that is used to sell products. But not like a sales pitch but as a story that talks about the trivial truths of life, its purpose to inspire the nation, it is an emotion that reckons the need to change. But where is that art gone? And where have those revered rebels disappeared?

ImageImage